{
  "title": "PostalForm online mailing data: H1 2026 order patterns",
  "version": "1.0",
  "publisher": {
    "name": "PostalForm",
    "url": "https://postalform.com"
  },
  "released_at": "2026-07-20",
  "canonical_url": "https://postalform.com/postalform-online-mailing-data-2026-h1",
  "observation_window": {
    "start_inclusive_utc": "2026-01-01T00:00:00Z",
    "end_exclusive_utc": "2026-07-01T00:00:00Z",
    "first_included_order_at_utc": "2026-01-10T00:12:39.303Z",
    "last_included_order_at_utc": "2026-06-30T23:09:03.868Z"
  },
  "filters": {
    "is_paid": true,
    "is_scam": false,
    "minimum_price_exclusive_usd": 0
  },
  "unit_of_analysis": "order",
  "included_orders": 391,
  "measures": {
    "pdf_upload_orders": { "count": 387, "denominator": 391, "percent": 99.0 },
    "letter_mailpiece_orders": { "count": 374, "denominator": 391, "percent": 95.7 },
    "postcard_mailpiece_orders": { "count": 17, "denominator": 391, "percent": 4.3 },
    "one_page_orders": { "count": 163, "denominator": 391, "percent": 41.7 },
    "two_to_five_page_orders": { "count": 155, "denominator": 391, "percent": 39.6 },
    "six_to_ten_page_orders": { "count": 32, "denominator": 391, "percent": 8.2 },
    "eleven_plus_page_orders": { "count": 38, "denominator": 391, "percent": 9.7 },
    "one_to_five_page_orders": { "count": 318, "denominator": 391, "percent": 81.3 },
    "color_printing_orders": { "count": 74, "denominator": 391, "percent": 18.9 },
    "double_sided_orders": { "count": 257, "denominator": 391, "percent": 65.7 },
    "certified_mail_orders": { "count": 66, "denominator": 391, "percent": 16.9 },
    "electronic_return_receipt_orders": {
      "count": 13,
      "denominator": 391,
      "percent": 3.3
    },
    "express_service_orders": { "count": 31, "denominator": 391, "percent": 7.9 },
    "non_express_service_orders": { "count": 360, "denominator": 391, "percent": 92.1 },
    "median_page_count": 2,
    "p90_page_count": 10,
    "median_paid_order_total_usd": 3.8,
    "p90_paid_order_total_usd": 20.12
  },
  "definitions": {
    "pdf_upload": "The stored source filename ended in .pdf, case-insensitively. Customer documents were not opened or inspected.",
    "express_service": "The stored mail class was express.",
    "percentages": "Counts divided by 391 and rounded to one decimal place."
  },
  "privacy": {
    "aggregate_only": true,
    "contains_order_level_records": false,
    "contains_customer_level_records": false,
    "excluded_fields": [
      "names",
      "postal addresses",
      "email addresses",
      "filenames",
      "document contents",
      "payment identifiers",
      "IP addresses",
      "user agents",
      "individual order IDs"
    ]
  },
  "limitations": [
    "The sample comes from one online print-and-mail service and is not a market-wide survey.",
    "Orders are not unique customers.",
    "Filename extension is a file-type proxy, not a content inspection.",
    "Checkout selections describe requested options, not delivery outcomes."
  ]
}